CategoryThoughts & Ideas

My Auntie, Perplexity, and the Courage to Embrace AI in Her 70s

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Recently, I gave my Auntie something unusual for a woman in her early 70s: Perplexity AI. She was born in Sri Lanka, now living in Australia, and she’s seen more than her fair share of technological shifts. From rotary phones to smartphones, handwritten letters to WhatsApp, she’s lived through it all. And yet, there she was – curious, open-minded, and willing to give artificial intelligence...

Is It Too Late to Buy Bitcoin?

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I get asked this question a lot: “Chris, is it too late to buy Bitcoin?” It’s usually said with a mix of FOMO and regret — as if everyone else got in back in 2010 when it was worth pocket change, and now the train has left the station. But here’s the thing: with Bitcoin (and crypto more broadly), the answer isn’t a simple yes or no. A Decade of “Too Late” If you look at Bitcoin’s history, people...

Can AI Create Emotional Marketing Or Does It Always Miss the Spark?

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I’ve been playing with a lot of AI tools lately, and one question keeps bugging me: Can AI ever create marketing that truly connects with people—emotionally—or is it destined to sound like a chatbot reading from a script? Because let’s face it: marketing isn’t just words on a page. It’s not just a product shot and a slogan. The stuff that sticks in our heads, the campaigns we talk about years...

Chris Freeman

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